Tuesday, February 10, 2015

The Two Ways of Approaching Business

[This is what I've learned so far as an entrepreneur.
Don't ask why I made it rhyme...]

The Two Ways of Approaching Business

The market wants a product,
so you open up shop and provide it, 
Others follow in kind, sell for cheaper
and thus divide it.
The market may still grow in time
but to all, a smaller chunk,
Profit margins shrink for all
"til nothing's left but junk.


Reimagine a problem so small
the market must have missed it,
Build a product, make it better,
so the people can't resist it.
The first of its kind, unique,
they'll pay whatever you charge, 
The extra work was worth it
as the profit margins are large.

In the latter you're making the pizza,
the former you're chasing a slice. 
The latter depends on the oven,
the former depends on the knife.

The server can cut the pizza
and make their money slow,
But the baker made the pizza,
so the baker makes the dough!

- John Anthony

Monday, February 9, 2015

AquaArm Hydration Pack For Runners Now Available On Amazon!

Great news from Advanced Sports Technology, the AquaArm hydration pack for running is now available on Amazon.com. Aqua Arm truly is the best hydration system for runners out there and is now available with one of the best online retailers out there.

When I invented Aqua-Arm, the two major things I was focused on were comfort and style. I didn't want to go running with a backpack or a fanny pack, but I wanted to be able to stay hydrated so I could perform at my best. At the time, I wasn't looking to invent or create anything, I was just looking to buy something. I looked online everywhere, but there wasn't any hydration pack that looked comfortable or even remotely something I'd be willing to wear in public.

Unsatisfied with what I found, I created exactly what I was looking for. Something that looked stylish but was comfortable to wear and lightweight. I bought the initial materials off of Amazon and built a basic prototype and it worked fantastic. The only problem was it looked awful. Fast forward 4 years later and I truly believe that my company has created the best hydration pack for running in the world now, and we only have plans to make it even better!

The Aqua Arm hydration pack for runners truly is a hydration system worth trying, whether you're training for a marathon, half-marathon, 5k, or just head out for the occasional 30-minute jog. It truly is a runner's best friend, with a pocket to carry your phone, MP3 player, keys, or credit cards.

I'd love to hear your feedback in my journey to create the best hydration system for running, but ultimately I want AquaArm to be usable for anybody, doing anything, anywhere. So feel free to drop me a line on the contact page of the site (aqua-arm.com) and let me know your thoughts!